FHM with a new look
A new brand identity for FHM! We are setting a creative milestone in the company’s history. For the first time since its founding almost 25 years ago, FHM is unveiling a fresh new look. A new logo, modern typography and a vibrant colour palette lay the foundations for many more successful years to come! #beFHM
The core
Competence-based approach
The closed shape of the logo represents FHM’s three-part competence model, as well as our unity and sense of community. The curved edge, forming a symbolic arrow, lends the logo its dynamism and stands for innovative strength and the individual support we provide to our students, who can develop their personal skills and strengths here!
The look
Modern and forward-looking
The logo is now tri-coloured. The sophisticated dark blue and the understated medium blue are complemented by a vibrant purple as an accent colour. It conveys personality, innovative strength and determination. The dark blue stands for Professional.Skills, the medium blue for Management.Skills and the purple for Smart.Skills. All three areas of expertise together make up the bright minds at FHM!
The implementation
Sustainable
FHM is a sustainable university. That is why we continue to use our existing printed materials until they are used up! This is important to us for the sake of the environment. Everything produced from now on will feature the new logo and the new look. This means the transition to the new brand identity is a gradual one.
Our new look
Since our beginnings in 2000, our history has been shaped by innovation, quality, scientific rigour, knowledge transfer and a constant drive for further development. After almost 25 years of success, the time had come to reflect this ethos in a new, modern brand identity. We have grown, but we haven’t grown old!
Prof. Dr. Anne Dreier