Theater-based training for supporting innovations in enterprises
TheNova
The further training of employees in small and medium-sized enterprises (SMEs) is an important factor that contributes to the development of employee potential and thus the innovative strength of companies. In order to promote this potential in the 25 million SMEs in Europe, good and inspiring personnel training is required. Unattractive training formats and a lack of empathy among trainers often lead to a lack of interest in further training measures among SME employees. There is an obvious need for innovative approaches and tools for designing employee training.
Goals and contents
THE NOVA project relied on the potential of the creative industry and aimed to integrate various performative and theater-based methods into the design and implementation of further training measures specifically for SMEs. In order to achieve this, the main protagonists, i.e. internal and external SME trainers, first had to acquire innovative knowledge transfer techniques. To this end, the project developed a theater-based training program for SME trainers under the direction of actors and dramaturges and tested it in an intensive workshop. In the next step, trained SME trainers created their own workshop scenarios with meaningful theater methods and offered them to their clients (personnel in SMEs) as part of personnel training. Successful applications of the interplay between theater and science were documented in the form of learning videos and made available online free of charge with the aim of imitation and further development.
In the long term, the project should make a significant contribution to modernizing trainer training, strengthening the innovation potential of SMEs and developing new types of cooperation models between SMEs, the creative industries and training providers.
“Particularly in professional development, where issues such as diversity management, team building, conflict management and inclusion are becoming increasingly important due to structural changes in the workforce, performative methods of knowledge transfer have decisive advantages over traditional forms. In this respect, we are where e-learning was about 25 years ago. People can see the potential, but it will be years before we see widespread adoption. Once that happens, science theater will be as common as e-learning is today. And combining the media representation of knowledge with its performative presentation opens up completely new worlds of knowledge.”
Prof. Dr. Christoph Brake, FHM Professor für Medientechnologie und Management