Main focus: Sports communication and journalism
Institute for Sports Communication (IfS)
Sport is one of the most important aspects of our everyday lives. In recent decades, it has grown nationally and internationally into a significant media, economically relevant and socially central phenomenon.
The exchange relationships between sport, media and business have an impact in terms of structural, organizational and content-related changes – not always without complications. Communication is at the center of this. This includes both independent journalistic mass communication and the strategic communication of athletes, sports organizations or sports companies. We examine these two segments in our Institute for Sports Communication (IfS). We analyze the conditions, effects and parameters of sports communication and help the various interaction partners to be able to exercise their respective roles professionally and in a way that is ethically justifiable in terms of sports or journalism.
Further Information
One thing is clear: the current social appreciation of sport would be inconceivable without the influence of the mass media. With the help of the media, sport has become part of everyday life, and sports journalists have the central task of identifying, selecting and producing sports news, stories and images under enormous time pressure. In this context, digitalization in particular is rapidly changing the work of sports journalists. Editorial independence is one of the most important quality standards for professional sports journalists, even in the sports department. The Institute for Sports Communication independently investigates which structures shape the work in sports editorial offices and how the professional group perceives these changes. However, we also examine the effects of sports media consumption among the various recipients.
However, we do not only look at the journalistic perspective. Professional sport today is no longer conceivable without strategic communication.
Athletes, sports organizations and sports companies have long since been operating nationally and internationally as medium-sized companies and also communicate with their customers according to similar principles. Not only against this background is the Institute for Sports Communication scientifically in good hands at the University of Applied Sciences – and located in the university's media department. But: sport is not a classic economic good. It has retained its idiosyncrasy. A strategic communication work must take this into account and communicate and act responsibly while respecting the culture of sport. We examine effects, quality and conditions, but also maxims and practices, how this happens and how sport communicators act.
Who we are and what we want to achieve: As a research service provider, we are a competent partner for all stakeholders involved in the communicative interaction process of sport. We solve knowledge-based inquiries and realize projects that concern the core area of questions in sports journalism, but also in sports marketing. In doing so, we are also an authority that recognizes the necessity of basic research and is committed to this field. In particular, we are committed to an interested public as a research institution. The center of competence thus acts as a research-based seismograph of the highly emotional social reality of sport. We analyze topics on the agenda of sport, we classify topics on the agenda of sport – and we put topics on the agenda of sport.
Fußballjournalismus. Eine medienethnographische Untersuchung der Journalismuskultur und des redaktionellen Workflows in Sportredaktionen vor dem Hintergrund der zunehmenden Digitalisierung des Journalismus.
- Author: Marcus Bölz
- ISBN: 978-3-658-03880-9 (Print) 978-3-658-03881-6 (Online)
- Verlag: Springer
Sport- und Vereinsmanagement. Welche Bedingungen finden Sportmanager heute vor? Welche Aufgaben warten auf sie und welche Qualitätsmaßstäbe müssen sie in Ihrem Agieren vor dem Hintergrund der vielfältigen Facetten des Managements im Spitzen- und im Breitensport bedenken? In einer Neuerscheinung im Schäffer-Poeschl-Verlag beschreibt Prof. Dr. Marcus Bölz anschaulich den Kanon an Fähigkeiten und Kompetenzen, den Sportmanager benötigen um ihre Aufgabe professionell umzusetzen. Flankiert wird das Lehrbuch von zahlreichen Interviews mit Sportexperten.
- Author: Marcus Bölz
- ISBN: 3791033360
- Verlag: Schäffer-Poeschl-Verlag
Wettkampf im Fußball - Fußball im Wettkampf. In der Neuerscheinung im Beltz-Juventa-Verlag verbinden die Herausgeber Judith von der Heyde und Jochem Kotthaus unterschiedliche wissenschaftliche Perspektiven auf den als Wettkampf organisierten Zuschauersport Fußball. Ist Fußball in Europa unsere Antwort auf Hollywood? Wie schlecht ist das Image des Sportjournalisten wirklich und welche Probleme können bei zu viel Nähe und Distanz auftreten? In einem Teilkapitel des Buches beschreibt Prof. Dr. Marcus Bölz die Rolle von Sportjournalist/innen im Beziehungsgeflecht des Profifußballs. Anschaulich stellt er die Beziehungen zwischen Sport, Medien, Wirtschaft und Publikum in unserer heutigen digitalisierten Welt dar.
- Herausgeber: Judith von der Heyde/ Jochem Kotthaus
- Autor: Marcus Bölz (Teil 3: Aufklärer, Erklärer oder Verklärer?)
- ISBN: 978-3-7799-3436-3
- Verlag: Beltz-Juventa
Science is both a reactive and an initiating agent of social developments. In a modern industrial nation like Germany, it is the engine of our prosperity, because without knowledge-based innovations in the competition for clever products, services or minds in the global economic cycle, we have no chance of maintaining our standard of living as we have been accustomed to it so far. In addition, as a provider of knowledge and a reflective instance, it is the central pillar of our culture and history. In this context, it is a matter of course for us not only to emphasize the necessity of independence in research and teaching in our language, but also to actually act independently of the interests of third parties. We are very grateful to our partners, i.e. sports journalism editorial offices, professional and amateur sports clubs, associations, foundations and companies that actively engage in sports marketing, for respecting this central quality criterion of scientific work. Above you can see the logos of partners who are either on the advisory board of our program or cooperate with us in some other way. They each critically reflect on us from their specific professional perspective and help us to effectively align our research and teaching with the premises and constraints of professional reality, as well as to be a meaningful network for our students.
