Empowering online consumers for a green change
ECOnsumer
In our modern society, sustainable consumption is at the heart of an urgent challenge. Consumers who shop online are often faced with a lack of information that makes it difficult for them to make environmentally conscious decisions. This lack inhibits the transition to a sustainable lifestyle and hinders efforts to protect the environment and conserve resources. To address this challenge, it is essential to develop educational resources that enable e-consumers to acquire green skills and make sustainable choices throughout the purchasing process. Only by educating and empowering consumers on a large scale can we pave the way towards a more sustainable future.
Goals and contents
As part of the ECOnsumer project, the project team has set itself an ambitious goal, aligned with the objectives of the EU Green Deal, of reducing CO2 emissions in the area of consumption in the long term. It aims to develop tools that support individuals and also educational institutions in making the entire purchasing process more environmentally friendly. This is of fundamental importance for the future of the European Union and the achievement of its sustainable development goals by 2050.
The project team will develop a comprehensive training course, a toolbox of gamified resources and a collection of green apps for sustainable consumption to promote new approaches and ideas for a more sustainable purchasing process. This course will cover the entire purchasing process and be based on active learning. By closing the knowledge gap in the area of green e-consumption, the aim is to promote skills and abilities that are essential for a sustainable future. It will strengthen consumers' systemic and critical thinking to empower them to evaluate sustainability information.
The toolbox of gamified resources is designed to supplement the training course with interactive, gamified and entertaining materials. This holistic learning experience is intended to inspire a change in consumer behavior to make a positive contribution to sustainability. In addition, a collection of green apps for sustainable consumption will be created as part of the ECOnsumer project to help consumers make environmentally conscious online purchases. This approach will help raise awareness of sustainable consumption and promote the use of mobile learning apps and, in turn, the adoption of environmentally friendly behaviors.
Other completed research projects in the field of sustainability
CREDinGREEN
CREDinGREEN supports European tourism businesses in adapting to the changes brought about by Covid-19 and the Green Deal, with a focus on sustainability and changing customer behavior.
GIF
GIF promotes the active involvement of stakeholders to implement the EU Green Deal and raise awareness of sustainability in the environmentally harmful textile industry.
GoBeEco
GoBeEco uses gamification in adult education to promote environmentally friendly habits and establish sustainable lifestyles.
iBBnE
iBBnE promotes vocational training for sustainable development in Germany in order to strengthen skills that enable the sustainable design of working and living environments.
German Federal Environmental Foundation - University of Hamburg / Institute for Vocational and…
The German Federal Environmental Foundation is funding a part-time course of study in the skilled trades to promote resource-efficient construction and energy-efficient renovation.
