Shuliang Li, Jim Zheng Li, Hong He, Philippa Ward and Barry J. Davies, WebDigital (2011): a Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies. Expert Systems with Applications, 38(8), 10606-10613.
Anita-Lifen Zhao, Nicole Koenig-Lewis, Stuart Hanmer-Lloyd and Philippa Ward (2010): Adoption of internet banking services in China: is it all about trust? The International Journal of Bank Marketing, 28(1), 7-26.
Anita-Lifen Zhao, Stuart Hanmer-Lloyd, Philippa Ward and Mark Goode (2008): Perceived risk and Chinese consumers' internet banking services adoption. International Journal of Bank Marketing, 26(7), 505-525.
Sue V. Halliday, Barry J. Davies, Philippa Ward and Ming Lim (2008): A dramaturgical analysis of the service encounter in higher education. Journal of Marketing Management, 1(2), 47-68.
Philippa Ward, Barry J. Davies and Dion and Kooiman (2007): Olfaction and The Retail Environment: Examining the Influence of Ambient Scent.Service Business. An International Journal, 1(4), 295-316.
Barry J. Davies and Philippa Ward (2005): Exploring The Connections Between Visual Merchandising And Retail Branding. International Journal of Retail and Distribution Management, 33(6/7), 505-513.
Dion Kooiman and Barry J. Davies and Philippa Ward (2004): “I like the smell of that [shop]: I like the way it serves me…”Journal of Business and Management, 9(3), 289-302.
Shona Kerfoot, Barry J. Davies and Philippa Ward (2003): Visual merchandising and the creation of discernible retail brands. International Journal of Retail and Distribution Management, 31(2), 143-152.
Mark Cleveland, Barry J. Babin, Michel Laroche, Philippa Ward and J Bergeron (2003): Information search patterns for gift purchases: a cross-national examination of gender differences. Journal of Consumer Behaviour: An International Review, 3(1), 20-47.
Barry J. Davies, Dion Kooiman and Philippa Ward (2003): The sweet smell of success: olfaction in retailing. Journal of Marketing Management, 19(4-6), 611-627.
Mark Cleveland, Barry J. Babin, Michel Laroche and Philippa Ward (2003): Christmas gift search behaviors: a three country comparison. Journal of International Consumer Marketing, 15(4), 7-38.
Barry Davies and Philippa Ward (2002): Managing Retail Consumption, London: John Wiley & Sons. ISBN 0-471-48912-3
Cathy Parker and Philippa Ward (2000): An analysis of role adoptions and scripts during customer-to-customer encounters. European Journal of Marketing, 34(3/4), 341-358.
Barry J. Davies and Philippa Ward (2000): Space Allocation in UK Grocery Retailing. British Food Journal, 102(5/6), 406-419.
Philippa Ward, Barry J. Davies and Helen Wright (2000): Diffusion of interactive technology at the customer interface. International Journal of Technology Management, 17(1/2), 84-108.
Philippa Ward, Hanne Gardner and Helen Wright Book (2000): Being smart: developing customer loyalty. Contemporary Cases in Retail Operations Management, (Ed. The Retail Education Group), Basingstoke: Macmillan Press.
Philippa Ward, Barry J. Davies and Helen Wright (1999): The diffusion of interactive technology at the customer interface, International Journal of Technology Management, 17(1/2), 84-108.
Ruth A. Schmidt, Fiona Sturrock, Philippa Ward and Gaynor Lea-Greenwood (1999): Deshopping – the art of illicit consumption. International Journal of Retail and Distribution Management, 27(8/9), 290-301.
Philippa Ward and Fiona Sturrock (1998): “She knows what she wants…” – towards a female consumption risk-reducing strategy framework, Marketing Intelligence and Planning, 16(5), 327-336.
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Sie sind engagiert und streben eine Karriere in Wissenschaft und angewandter Forschung, in Lehre und Weiterbildung oder im Hochschulmanagement einer privaten Fachhochschule an? Sie interessieren sich für eine Berufsausbildung oder möchten im Rahmen…
Die FHM setzt seit ihrer Gründung auf vielfältige Forschungs- und Entwicklungsprojekte – bei uns F&E genannt. Der industrielle Mittelstand und das Handwerk definieren dabei den identitätsstiftenden Kern des Forschungs- und Entwicklungsprofils. Die…
